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BEGIN:VEVENT
DTSTART:20250716T180000Z
DTEND:20250716T190000Z
DTSTAMP:20250716T000000Z
SUMMARY:Marketing Your Library (ALA Webinar)
DESCRIPTION:The Massachusetts Library System is pleased to announce that we 
 have contracted with ALA to provide our members with access to their live 
 webinars.  These webinars are free to MLS members who register through our 
 calendar.  Please do not register directly with ALA. Members who register 
 directly with ALA are responsible for paying their registration fee. 
 \n\nPlease help us keep MLS sponsored training free for all members. If you 
 are unable to attend the live webinar\, please cancel your registration. A 
 cancellation link can be found in your confirmation email\, or you may 
 contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel. 
 \n\n\nDescription\n\nIn today’s digital age\, libraries must go beyond 
 traditional promotion to effectively reach and engage diverse audiences. 
 Program participants will be provided the with the tools and strategies 
 needed to market their services\, programs\, and resources in creative and 
 impactful ways. By the end of this session\, participants will be equipped 
 with actionable insights and marketing techniques that will help them 
 increase foot traffic\, foster community engagement\, and elevate their 
 library's profile in the community.\n\n\n\nLearning Outcomes\n\nBy the end 
 of this webinar\, attendees will learn:\n\n\n	Develop a clear\, compelling 
 brand identity for their library. \n	Create targeted marketing campaigns to 
 reach specific community groups. \n	Utilize social media\, email\, and 
 digital platforms to expand their reach. \n	Engage with local leaders\, 
 community groups and media to boost visibility. - \n	Tell compelling 
 stories that resonate with patrons and stakeholders. - \n	Measure and 
 analyze marketing efforts to ensure success.\n\n\n\n\nWho Should 
 Attend\n\nAdministrators\, Librarians\, Marketing\, Public 
 Relations\n\n\n\nPresenter\n\nVictor Caputo is the CEO of Supernova 
 Consultants. He began his career as a journalist before entering the 
 library field and worked as Director of Public Relations/Programs for 24 
 years. He served as a Library Director for six years before engaging his 
 consulting business full time. He has lectured extensively on management\, 
 project management\, marketing\, and customer service.\n\nAccessibility 
 Information\n\nIf you have questions or requests regarding accessibility\, 
 contact ce@ala.org or at 312-280-5100.
LOCATION:Webinar
ORGANIZER;CN="Learning Services":MAILTO:learn@masslibsystem.org
CATEGORIES:Vendor Webinar - ALA
CONTACT;CN="Learning Services":MAILTO:learn@masslibsystem.org
STATUS:CONFIRMED
UID:LibCal-14811583
URL:https://calendar.masslibsystem.org/event/14811583
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