The Massachusetts Library System is pleased to announce that we have contracted with ALA to provide our members with access to their live webinars.  These webinars are free to MLS members who register through our calendar.  Please do not register directly with ALA. Members who register directly with ALA are responsible for paying their registration fee. 

Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel. 

Description

Join in a discussion on personality-driven business models!

Panelists will briefly review individual area of interest and provide case-studies, examples, or other elements from their experiences providing research consultations/lessons on vice-related topics. Followed by a brief Q&A and then attendees will join breakout sessions to dive deeper into their particular area of interest. 

Topics for each presenter will include:

• Trademarks, with examples of personality driven businesses: influencers, celebrities, and others who have built trademarks into their business models
• Privacy, law, and the business of self: The actual law surrounding these business models
• Business models of tabletop gamers: Companies like Critical Role and Dropout, as well as self-employed Dungeon Masters who make a living out of playing role-playing games
• Name-Image-Likeness: Athletes, influencers, and celebrities who's name, image, and likeness are themselves a commodity that is traded on, bought and sold

Learning Outcomes

By the end of this webinar the participant will be able to:

• Define important business models relevant in personality-driven business, including game-playing and NIL, amongst others
• Articulate the purpose of trademarks and discuss types of trademarks that might be relevant to particular circumstances
• Deploy resources and methods for keeping current on privacy law issues involving important technologies such as artificial intelligence and social media

Presenters

Neal Baker, Business Librarian Organization, Purdue University

Ash Faulkner, Business & Economics Librarian, Ohio State University

Bobbie Weaver, Foreign & International Law Reference Librarian, California Western School of Law

Edward Lim, Business & Entrepreneurship Librarian, University of Connecticut

Accessibility Information

If you have questions or requests regarding accessibility, contact ce@ala.org or at 312-280-5100.