The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

• Please note: To attend these webinars at no cost, you must register here. If you register directly with LibraryWorks, your registration will not be paid by MLS. 
• Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel.

Description:

Artificial intelligence (AI) can feel like a double-edged sword. Modern AI is a powerful, fast-moving technology that can dramatically reduce workload and spark new ideas, but these new tools and services can also undermine accuracy, quality, and trust when used incorrectly. The key is to approach AI not as a replacement for human expertise, but as a flexible tool that supports creativity, strategy, and informed decision-making. This presentation explores a variety of AI tools that can help to boost marketing and promotional efforts—from enhancing content creation to streamlining social media strategy. During this webinar, David Lee King will cover some general AI-related concepts and tools and how they can help in promotional efforts. Then he focuses on specific AI tools and services that can help strengthen website design and content and general marketing and promotion efforts. AI-related tools that can help fine-tune social media posts and campaigns are also discussed. Finally, the session examines some existing library AI policies and guidelines and will explore how they can support—or sometimes complicate—the day-to-day work of content creation, marketing, and promotion.

Following this webinar, you will know how to:

• Attendees will leave with practical insights and realistic strategies for integrating AI into their workflows with confidence and care.

Presenter:

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, social media, websites and libraries, and has been published in many library-related journals.