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DTSTART:20251120T190000Z
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SUMMARY:Try Strategic Merchandising to Pump Up Library Usage (LibraryWorks Webinar)
DESCRIPTION:The Massachusetts Library System is pleased to announce that we 
 are working with LibraryWorks to provide our members with access to their 
 webinars.  These webinars are free to Massachusetts library workers who 
 register through our calendar. \n\n\n	Please note: To attend these webinars 
 at no cost\, you must register here. If you register directly with 
 LibraryWorks\, your registration will not be paid by MLS. \n	Please help us 
 keep MLS sponsored training free for all members. If you are unable to 
 attend the live webinar\, please cancel your registration. A cancellation 
 link can be found in your confirmation email\, or you may contact Sarah 
 Donnelly at sdonnelly@masslibsystem.org to 
 cancel.\n\n\n\nDescription:\n\n\n\nThere's a lot of science and psychology 
 from the retail merchandising world that can benefit your library. 
 Merchandising your spaces can re-invigorate your everyday displays and 
 signage and increase your usage statistics. Trying it is quick and 
 inexpensive. In this webinar\, you’ll learn how merchandising differs 
 from ordinary book displays. Through pro tips and lots of photographic 
 examples\,\n\nFollowing this webinar\, you will:\n\n\n	Understand how the 
 magic of merchandising can increase library usage and 
 circulation.\n	Realize what turns people off and keeps them from entering 
 your building.\n	View photos of great (and not-so-great) merchandising from 
 libraries around the U.S. and beyond.\n	Realize how merchandising\, 
 signage\, and displays affect the user experience (UX).\n\n\n** Please 
 Note: This session is not geared toward ideas about what to display. 
 Instead\, it's about the strategies behind good displays\, signage\, and 
 promotion. LEVEL: BASIC\n\n\n\n\nPresenter:\n\n\n\nKathy Dempsey wrote the 
 popular how-to book The Accidental Library Marketer and founded her own 
 marketing consultancy\, Libraries Are Essential. Her work is dedicated to 
 helping librarians and information professionals promote their value and 
 expertise in order to gain respect and funding. Kathy was the editor of 
 Marketing Library Services newsletter for 30 years and was Founding Chair 
 of the Library Marketing and Communications Conference. This writer\, 
 editor\, and marketing maven has been giving presentations across the U.S. 
 and Canada for 25  years\, always sprinkling them with humor to make 
 marketing concepts more interesting and accessible.
LOCATION:Webinar
ORGANIZER;CN="Learning Services":MAILTO:learn@masslibsystem.org
CATEGORIES:Vendor Webinar - LibraryWorks
CONTACT;CN="Learning Services":MAILTO:learn@masslibsystem.org
STATUS:CONFIRMED
UID:LibCal-14495471
URL:https://calendar.masslibsystem.org/event/14495471
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