BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Springshare//LibCal//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-TIMEZONE:America/New_York
X-PUBLISHED-TTL:PT15M
BEGIN:VEVENT
DTSTART:20250605T183000Z
DTEND:20250605T200000Z
DTSTAMP:20250605T000000Z
SUMMARY:Evidence-Based Email Strategies: Making Patron-Driven Improvements to Library Emails (ALA Webinar)
DESCRIPTION:The Massachusetts Library System is pleased to announce that we 
 have contracted with ALA to provide our members with access to their live 
 webinars.  These webinars are free to MLS members who register through our 
 calendar.  Please do not register directly with ALA. Members who register 
 directly with ALA are responsible for paying their registration fee. 
 \n\nPlease help us keep MLS sponsored training free for all members. If you 
 are unable to attend the live webinar\, please cancel your registration. A 
 cancellation link can be found in your confirmation email\, or you may 
 contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel. 
 \n\n\nDescription\n\nWhen was the last time you (or your patrons) looked at 
 your library’s automated emails? System-generated messaging may be the 
 most frequently used and frequently overlooked method of patron 
 communication.\n\nThe Nevada State University Library collected interview 
 and survey feedback from over 500 patrons and uncovered a range of issues 
 with existing email templates related to library jargon\, email length\, 
 emotional impact\, and more. Drawing on data and best practices\, they 
 created an evidence-based email content guide to facilitate clear and 
 concise communication in a consistent library voice.\n\nIn this session\, 
 the instructors will outline how to improve the effectiveness of library 
 automated emails by making them clearer\, more emotionally intelligent\, 
 and consistent with library branding. You’ll learn strategies to fix 
 issues with existing email communication like confusing library jargon\, 
 overly long messages\, and a lack of emotional warmth.\n\n\n\nLearning 
 Outcomes\n\nThrough participation in this webinar\, participants will be 
 able to:\n\n\n	Understand the importance of reviewing and optimizing 
 automated email communications.\n	Recognize common issues in existing email 
 templates used by libraries.\n	Apply practical strategies for implementing 
 improvements and aligning email communications with their 
 brand.\n\n\n\n\nPresenters\n\nAs a User Experience Librarian\, Lauren 
 Johnson designs and conducts holistic assessments of library resources and 
 services so the library can make evidence-based changes to better serve 
 Nevada State University's growing community. She holds a BA in English and 
 Theatre from Presbyterian College and an MFA in Creative Writing and an MS 
 in Information Science from the University of Tennessee\, Knoxville.\n\nAs 
 the Outreach & Engagement Librarian\, Alena Manjuck is responsible for 
 leading the Nevada State University Library’s marketing and outreach 
 efforts. Alena holds a BA in English and Art from Lafayette College and an 
 MSLS from the School of Information and Library Science (SILS) at the 
 University of North Carolina at Chapel Hill. She is a recipient of the 2024 
 SILS Rising Star Alumni Award.\n\nAccessibility Information\n\nIf you have 
 questions or requests regarding accessibility\, contact ce@ala.org or at 
 312-280-5100.
LOCATION:Webinar
ORGANIZER;CN="Learning Services":MAILTO:learn@masslibsystem.org
CATEGORIES:Vendor Webinar - ALA
CONTACT;CN="Learning Services":MAILTO:learn@masslibsystem.org
STATUS:CONFIRMED
UID:LibCal-14555301
URL:https://calendar.masslibsystem.org/event/14555301
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT

END:VCALENDAR