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SUMMARY:Messaging to Build Support (Webinar)
DESCRIPTION:About the Building Support for Library Series \n\nMassachusetts 
 Library System (MLS)\, in collaboration with the Massachusetts Library 
 Association (MLA) Legislative Committee\, is excited to share a special 
 selection of EveryLibrary webinars with our members. \n\nThese webinars and 
 follow-up community chats are designed to strengthen skills in 
 communication\, funding strategies\, and community engagement that help 
 libraries thrive. Each webinar introduces strategies from national 
 experts\, followed by a community chat where members can revisit the 
 content\, ask questions\, and explore how to apply these ideas locally. 
 Together\, the series offers expert guidance and space for peer 
 connection\, supporting healthy\, vibrant libraries across the 
 Commonwealth.\n\n\nDescription:\n\nImproving your marketing strategy 
 requires an in-depth understanding of your target audience and compelling 
 messaging. This session will give you the tools to create effective library 
 communication strategies. Through this session\, you will gain insight into 
 the dynamics of library funding and learn about national research on public 
 perceptions of libraries and librarianship. You can tailor your messages to 
 resonate with different demographic groups by leveraging these insights. 
 Additionally\, the webinar will equip you with techniques to engage various 
 stakeholders\, ranging from educational entities to media outlets. You will 
 also be introduced to the “27-9-3 Message Environment” framework\, 
 designed to help you craft concise and impactful messaging.\n\nThis webinar 
 will be recorded and posted on the MLS Vimeo Page. \n\n\nPresenter\n\nJohn 
 Chrastka\, Executive Director\, EveryLibrary\n\nEveryLibrary’s founder is 
 John Chrastka\, a long-time library trustee\, supporter\, and advocate. 
 John is a former partner in AssociaDirect\, a Chicago-based consultancy 
 focused on supporting associations in membership recruitment\, conference\, 
 and governance activities. He is a former president and member of the Board 
 of Trustees for the Berwyn (IL) Public Library (2006 – 2015) and is a 
 former president of the Reaching Across Illinois Libraries System (RAILS) 
 multi-type library system. He is co-author of “Before the Ballot\; 
 Building Support for Library Funding.” and “Winning Elections and 
 Influencing Politicians for Library Funding.” Before his work at 
 AssociaDirect\, he was Director for Membership Development at the American 
 Library Association (ALA) and a co-founder of the Ed Tech startup ClassMap. 
 He was named a 2014 Mover & Shaker by Library Journal and tweets 
 @mrchrastka.\n\n\nAccessibility\n\nThe Massachusetts Library System (MLS) 
 strives to create inclusive and accessible events. To request a reasonable 
 accommodation to attend this event\, please contact Sarah Donnelly (Event & 
 Project Manager) at sdonnelly@masslibsystem.org or 508-357-2121 ext. 301. 
 All reasonable accommodation requests should be made no fewer than two (2) 
 weeks before the event\, although we will attempt to fulfill reasonable 
 requests made after that time.
LOCATION:Webinar
ORGANIZER;CN="Hillary Washburn":MAILTO:hillary@masslibsystem.org
CATEGORIES: Community,  Leadership & Management,  Marketing & Communications, Building Support for Libraries Series
CONTACT;CN="Hillary Washburn":MAILTO:hillary@masslibsystem.org
STATUS:CONFIRMED
UID:LibCal-15378280
URL:https://calendar.masslibsystem.org/event/15378280
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