BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Springshare//LibCal//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-TIMEZONE:America/New_York
X-PUBLISHED-TTL:PT15M
BEGIN:VEVENT
DTSTART:20201016T140000Z
DTEND:20201016T160000Z
DTSTAMP:20201016T000000Z
SUMMARY:Who do you think you're talking to?
DESCRIPTION:Building off of the Communication Tools video series 
 (https://guides.masslibsystem.org/marketing)\, this activity-rich workshop 
 will expand on the Stakeholder Index and Communication Channel Audit. We 
 will explore these two concepts in more depth so that you can better 
 understand your audiences and match them with the most appropriate 
 communication channel\, making your marketing more efficient (seen as 
 higher email open rates\, increased social media engagement\, better 
 program attendance\, and/or a decrease in effort or cost of 
 marketing).\n\nAfter the workshop participants can continue working in 
 one-on-one consultation with the instructor to develop an overarching 
 library communication plan. Participants in this optional learning 
 experience will receive a certificate of completion\, and the right to add 
 to their resume/CV: "created multi-channel marketing strategy for the 
 Library."\n\nREGISTER HERE
LOCATION:Online\, Virtual Workshop
ORGANIZER;CN="Martha Meacham":MAILTO:martha@masslibsystem.org
CATEGORIES: Academic Libraries,  Community,  Leadership & Management,  Marketing & Communications,  School Libraries,  Special Libraries,  Urban Libraries
CONTACT;CN="Martha Meacham":MAILTO:martha@masslibsystem.org
STATUS:CONFIRMED
UID:LibCal-7106260
URL:https://calendar.masslibsystem.org/event/7106260
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT

END:VCALENDAR