The Massachusetts Library System is pleased to announce that we have partnered with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

Empathic design, often referred to as empathetic design, takes a user-centered approach with empathy and compassion towards your user. Through observation and listening, empathic design calls libraries to analyze and apply what users need with empathy and purpose. Through visualization and creativity, you will develop knowledge and skills to identify critical needs of your library. Counter to individualistic ideals and gratifications, you will learn the importance of seeing the library through the eyes of others with compassion and grace, putting aside preconceived notions to establish a library that seeks solutions to the problems of the people they serve. From this webinar, you will: • Learn empathy skills and translate it to empathic design. • Find deeper meaning to people’s needs through observation and motivations. • Discover and identify behavior to influence problems and solutions. • Develop creativity and practical application in empathic design. Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and library studies including library management. Jennifer holds a B.A. in Graphic Design, a M.A in Educational Multimedia, and a M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for libraries.

Empathic design, often referred to as empathetic design, takes a user-centered approach with empathy and compassion towards your user. Through observation and listening, empathic design calls libraries to analyze and apply what users need with empathy and purpose. Through visualization and creativity, you will develop knowledge and skills to identify critical needs of your library. Counter to individualistic ideals and gratifications, you will learn the importance of seeing the library through the eyes of others with compassion and grace, putting aside preconceived notions to establish a library that seeks solutions to the problems of the people they serve. 

From this webinar, you will: 
•    Learn empathy skills and translate it to empathic design.
•    Find deeper meaning to people’s needs through observation and motivations.
•    Discover and identify behavior to influence problems and solutions.
•    Develop creativity and practical application in empathic design.

Jennifer Blair is the Head of User Services Librarian and Associate Professor at Azusa Pacific University (APU). Her role is dedicated to the user experience, including marketing the library, and teaching. She has extensive experience teaching online courses in design and library studies including library management. Jennifer holds a B.A. in Graphic Design, a M.A in Educational Multimedia, and a M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for libraries.