Consider this your ‘back to basics’ introduction to what marketing is – and is not – for today’s libraries. We’ll talk about ‘new school vs. old school’ marketing, the marketing cycle, common mistakes to avoid, and terms you need to know (such as “let’s please stop using ‘PR’ and ‘marketing’ interchangeably). This webinar sets you up for greater success as we dive deeper into the how-to’s of marketing strategy and tactics. This CE opportunity supports the current MLS Strategic Plan, specifically the goal of increasing members’ capacity for marketing.
• Identify the difference between outbound or push marketing and inbound or pull
• Among common marketing miscues, identify at least one your organization has encountered lately and how to avoid
• Be able to identify the classic Ps of marketing
This webinar is presented by Jennifer Burke of IntelliCraft Research.