Strategy First Marketing
Your library’s marketing will be more successful, and less stressful, if you have a sound strategy to guide your efforts. Learn why we need to start with a strategy instead of jumping in to exciting tactics like posting to Instagram, sharing GIFs on Twitter, or creating more flyers. We will go over creating SMART-er marketing goals for your library. This CE opportunity supports the current MLS Strategic Plan, specifically the goal of increasing members’ capacity for marketing.
• Identify the parts of a SMART goal
• Be able to write at least one measurable marketing goal for your library this quarter
• Understand how goals, strategies and tactics align for success
This webinar is presented by Jennifer Burke of IntelliCraft Research.