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Strategy First Marketing

Strategy First Marketing

Your library’s marketing will be more successful, and less stressful, if you have a sound strategy to guide your efforts. Learn why we need to start with a strategy instead of jumping in to exciting tactics like posting to Instagram, sharing GIFs on Twitter, or creating more flyers. We will go over creating SMART-er marketing goals for your library. This CE opportunity supports the current MLS Strategic Plan, specifically the goal of increasing members’ capacity for marketing.

Learning outcomes:

• Identify the parts of a SMART goal
• Be able to write at least one measurable marketing goal for your library this quarter
• Understand how goals, strategies and tactics align for success

This webinar is presented by Jennifer Burke of IntelliCraft Research. This webinar will be recorded.

REGISTER

Date:
Tuesday, March 27, 2018
Time:
10:00am - 11:00am
Location:
Online
Campus:
Webinar
Categories:
   Academic Libraries      Marketing & Communications      School Libraries      Special Libraries  

Event Organizer

Anna Popp

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