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Content Calendars

Content Calendars

Editorial or content calendars are very important, but they don’t replace or substitute for sound strategy. You have your SMART goals, have identified strategies and tactics, you created a simple, workable marketing plan – now it’s time to plan your work and see how it goes into action. One of the best tools to help you stop “putting out fires” or scratching your head on what to share next to social media. Combining your plan with a calendar makes it easier to stop reacting and be proactive instead. This CE opportunity supports the current MLS Strategic Plan, specifically the goal of increasing members’ capacity for marketing.

Learning Outcomes:

• Learn how to build a calendar that encompasses all marketing messages and content – not just social media.
• Understand the need for long-range and short-term content calendars and identify a marketing task or objective to go on each.
• From multiple styles and examples show, pick a content calendar format to try out this month.

This webinar is presented by Jennifer Burke of IntelliCraft Research. This webinar will be recorded.


Tuesday, April 24, 2018
10:00am - 11:00am
 Academic Libraries    Marketing & Communications    School Libraries    Special Libraries  

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Anna Popp

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