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How to Craft and Utilize an Elevator Speech to Prove Your Value (LibraryWorks Webinar)

How to Craft and Utilize an Elevator Speech to Prove Your Value (LibraryWorks Webinar) Online

The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

Classic elevator speeches are 2- or 3-sentence statements that pack a punch. Some people refer to them as “value statements” or “soundbites.” When you have just a moment to make an important point, you must use it wisely. During this webinar, Kathy Dempsey will teach you how to speak efficiently and effectively, so you’ll be ready for situations like these:

  • Someone asks, "Why do libraries still matter when everything is online?"
  • You need to convince a stakeholder or politician to increase funding.
  • People ask what you do all day besides read and refill photocopy paper.
  • You need to talk with nonusers without becoming defensive.
  • The library budget comes up at a public meeting.

Once you learn the strategy for choosing just the right words, you can write an elevator speech for every question and occasion, so you'll always be ready with the perfect comeback! 


Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.

Thursday, April 27, 2023
2:00pm - 3:00pm
Time Zone:
Eastern Time - US & Canada (change)
This is an online event. Event URL will be sent via registration email.

Registration is required. There are 92 seats available. Waiting list may be available if full.

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Sarah Donnelly

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