The Massachusetts Library System is pleased to announce that we have partnered with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

If you've been promoting library products and services haphazardly, and want to start doing it a little more efficiently and effectively, then this is the webinar for you. In just 90 minutes, you'll get a good grasp of the subject by discovering the Cycle of True Marketing and learning how to make it work for you.

This quick "Marketing 101" class will give you: 

•    Marketing definitions and lingo
•    The language of successful communication 
•    Tips for getting messages through to busy people
•    Common reasons why some marketing isn't fruitful
•    Tactics for getting buy-in from bosses and colleagues 
•    Ideas for finding money and time for marketing
•    Entry-level info about online advertising

There will be plenty of time for questions. Attendees will leave this session with the know-how and the confidence to get a simple marketing campaign off the ground. LEVEL: BASIC 

Presenter: Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 30 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's a member of the New Jersey Library Association, and Founding Chair of the Library Marketing and Communications Conference.  This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.