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Don’t Guess what People Want: Design Good Surveys to Find Out (LibraryWorks Webinar) Online
The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars. These webinars are free to Massachusetts library workers who register through our calendar.
- Please note: To attend these webinars at no cost, you must register here. If you register directly with LibraryWorks, your registration will not be paid by MLS.
- Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel.
You’re trying to plan programs and services, and you’re frustrated. You feel like no matter what you offer, people just don’t hear you, don’t attend events, don’t take advantage of your services. So, what can you do? You plan a strategic survey to find out exactly what people in your service area want and need.
However, if you don’t write questions properly, you won’t get actionable data. In this session, you’ll learn how to write effective questions, without library lingo. (FYI, it will not cover survey software or assessment; it focuses on planning.) In addition to wordsmithing tips, this webinar will touch on how to distribute surveys to get good response rates.
Presenter: Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 30 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's a member of the New Jersey Library Association, and Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.
- Date:
- Thursday, September 19, 2024
- Time:
- 2:00pm - 3:00pm
- Time Zone:
- Eastern Time - US & Canada (change)
- Format:
- Webinar
- Online:
- This is an online event. Event URL will be sent via registration email.
- Categories:
- Vendor Webinar - LibraryWorks