The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

• Please note: To attend these webinars at no cost, you must register here. If you register directly with LibraryWorks, your registration will not be paid by MLS. 
• Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel.

It’s normal for library staffers to create their fliers, bookmarks, posters, web pages, and brochures as they’re needed. However, doing that work piecemeal means your organization probably never looks at its communication as a whole. So it’s easy to end up with print collateral and signs that have variations in branding, colors, fonts, and tone.

Since your external communications affect the health of your library—usage levels, reputation, brand, even funding—it’s important to give them a complete check-up every once in a while. So this webinar will lay out the steps for performing a simple “external communications audit” so you can see the big picture. Marketing communications maven Kathy Dempsey will share tips on staying consistent within your brand and your external “voice” to make sure your library looks professional to the outside world. All registrants will get a detailed checklist of which communications to audit and exactly what to check for on each piece.

Presenter: Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 30 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's a member of the New Jersey Library Association, and Founding Chair of the Library Marketing and Communications Conference.