The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

• Please note: To attend these webinars at no cost, you must register here. If you register directly with LibraryWorks, your registration will not be paid by MLS. 
• Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel.

Description:

Customer service and library signage go hand in hand. How do patrons see your library’s signage and does it address appropriate customer needs? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. This session also addresses customer service issues related to signage. Online resources and opportunities for Q&A and discussion will be provided.

Following this webinar, you will know how to:

• Understand the Role of Signage in Customer Service: Participants will recognize how library signage impacts patrons' experience and overall satisfaction.
• Critically Evaluate Library Signage: Participants will learn to assess library signage by examining real-life examples of both effective and ineffective signs.
• Identify Common Signage Mistakes: Participants will be able to identify and avoid common signage errors that can confuse or frustrate patrons.
• Learn How to Conduct a Signage Audit: Participants will learn to systematically review their library’s signage for clarity, consistency, and effectiveness.
• Explore the Importance of Library Branding in Signage: Participants will understand how signage serves as an extension of library branding and why consistent messaging is crucial.
• Address Customer Service Issues Related to Signage: Participants will recognize signage’s role in addressing patron needs and how it can be used to enhance service.
• Apply Best Practices for Creating Effective Signage: Participants will learn design and messaging best practices to ensure their signs communicate clearly and professionally.
• Utilize Online Resources for Further Improvement: Participants will explore online tools and resources to help improve or design better signage.