The Massachusetts Library System is pleased to announce that we have contracted with ALA to provide our members with access to their live webinars.  These webinars are free to MLS members who register through our calendar.  Please do not register directly with ALA. Members who register directly with ALA are responsible for paying their registration fee. 

Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel. 

Description

In today’s digital age, libraries must go beyond traditional promotion to effectively reach and engage diverse audiences. Program participants will be provided the with the tools and strategies needed to market their services, programs, and resources in creative and impactful ways. By the end of this session, participants will be equipped with actionable insights and marketing techniques that will help them increase foot traffic, foster community engagement, and elevate their library's profile in the community.

Learning Outcomes

By the end of this webinar, attendees will learn:

• Develop a clear, compelling brand identity for their library. 
• Create targeted marketing campaigns to reach specific community groups. 
• Utilize social media, email, and digital platforms to expand their reach. 
• Engage with local leaders, community groups and media to boost visibility. - 
• Tell compelling stories that resonate with patrons and stakeholders. - 
• Measure and analyze marketing efforts to ensure success.

Who Should Attend

Administrators, Librarians, Marketing, Public Relations

Presenter

Victor Caputo is the CEO of Supernova Consultants. He began his career as a journalist before entering the library field and worked as Director of Public Relations/Programs for 24 years. He served as a Library Director for six years before engaging his consulting business full time. He has lectured extensively on management, project management, marketing, and customer service.

Accessibility Information

If you have questions or requests regarding accessibility, contact ce@ala.org or at 312-280-5100.