The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

• Please note: To attend these webinars at no cost, you must register here. If you register directly with LibraryWorks, your registration will not be paid by MLS. 
• Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel.

Description:

This presentation explores the continuing evolution of social media and its ongoing influence on library outreach and engagement strategies. Tech guru David Lee King will cover this and more.

Following this webinar, you will know how to:

Gain valuable insights into effective content strategies. You'll also get practical guidance on optimizing your social media presence, from crafting engaging content to implementing current best practices that resonate with diverse audiences.

• Trends for 2026
• Updates on various platforms and social media channels
• Best practices tailored for each platform

Presenter:

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, social media, websites and libraries, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. He has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love. David blogs at http://www.davidleeking.com.