Marketing Your Gale Digital Collection (webinar)
You've invested time, thought, and budget dollars to create an amazing collection of materials for your teachers, students, and patrons but perhaps you've found that the digital portion of your resources doesn't always get the attention it deserves. Research has shown that eBooks and databases are used more when librarians follow a clear plan to promote them.
Join this webinar along with librarians and library staff from other states to learn creative and effective strategies for spreading the word about your Gale digital collection and make sure those great resources get used! In this session we will showcase marketing materials and outreach templates available for all your Gale products, discuss how to create a content calendar to promote your collection year-round, and outline steps to develop a marketing plan focused on your unique users.
This session will be recorded for those who can't attend.
Related LibGuide: Statewide Databases by Tressa Santillo
- Thursday, May 7, 2020
- 2:00pm - 2:30pm