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Library Signage 101: Communicate Your Message Effectively and Strategically (PCI Webinar)

Library Signage 101: Communicate Your Message Effectively and Strategically (PCI Webinar) Online

The Massachusetts Library System is pleased to announce that we have partnered with PCI Webinars to provide our The Massachusetts Library System is pleased to announce that we have contracted with PCI Webinars to provide our members with access to their live webinars.  These webinars are free to MLS members who register through our calendar.  Because we are working with an outside vendor, it is important that you cancel your registration in the event that you are unable to attend the live webinar.  A recording of the webinar will be available on the PCI Webinars Niche Academy website about a week after the live webinar.  If you have any issues registering or signing into the PCI Webinars Niche Academy website, please let us know.  Please do not contact PCI Webinars or Niche Academy directly about their live webinars or webinar recordings.     

In this 60-minute presentation, I will describe some of the best practice guidelines when designing effective library signage. He will discuss the process of conducting a signage audit (or inventory), and how to use different signage research techniques in order to get feedback from your users. Topics will include how to compose an effective signage message, design basics, the different types of digital signage, mounting/placement, and ADA compliancy.

This session will be highly interactive and practical, as participants can immediately improve the quality of their signs. Additionally, he will discuss the steps in creating a library signage policy document. Lastly, the presenter will discuss digital signage and the different technical specifications needed for a digital signage system in your library.  

By the end of this webinar presentation, participants will be able to:

  • Apply the best practices for creating effective print and digital library signage
  • Implement a signage audit to evaluate and take an inventory of the current state of your library's signage
  • Identify "touchpoints" in your library in order to inform you how to place library signage.
  • Utilize different signage research techniques that will help provide valuable quantitative and qualitative data about your users.
  • Understand how ADA compliancy can affect the design and placement of library signage
  • Create a library signage policy for your library

Mark Aaron Polger ~ Biography

Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY). His responsibilities include coordinating the library’s marketing and outreach activities, engage in campus community partnerships, and assists in the assessment of library services and resources. He has been deeply engaged in working in various library signage activities since 2012. He has written about library signage audits in journals and other publications and has presented at national, regional, and local library conferences.

In 2019, he wrote Library Marketing Basics, published by Rowman and Littlefield Publishers. This "how to" guide is a great introductory text to library workers who are charged with marketing their libraries to different targeted groups. His latest book Library Signage and Wayfinding Design: Communicating Effectively with Your Users will be released in early November 2021 by ALA Editions.


Wednesday, July 20, 2022
2:00pm - 3:00pm
Time Zone:
Eastern Time - US & Canada (change)
This is an online event.
Event URL:

Event Organizer

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Sarah Donnelly

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