The Massachusetts Library System is pleased to announce that we are working with LibraryWorks to provide our members with access to their webinars.  These webinars are free to Massachusetts library workers who register through our calendar. 

• Please note: To attend these webinars at no cost, you must register here. If you register directly with LibraryWorks, your registration will not be paid by MLS. 
• Please help us keep MLS sponsored training free for all members. If you are unable to attend the live webinar, please cancel your registration. A cancellation link can be found in your confirmation email, or you may contact Sarah Donnelly at sdonnelly@masslibsystem.org to cancel.

Description:

There's a lot of science and psychology from the retail merchandising world that can benefit your library. Merchandising your spaces can re-invigorate your everyday displays and signage and increase your usage statistics. Trying it is quick and inexpensive. In this webinar, you’ll learn how merchandising differs from ordinary book displays. Through pro tips and lots of photographic examples,

Following this webinar, you will:

• Understand how the magic of merchandising can increase library usage and circulation.
• Realize what turns people off and keeps them from entering your building.
• View photos of great (and not-so-great) merchandising from libraries around the U.S. and beyond.
• Realize how merchandising, signage, and displays affect the user experience (UX).

** Please Note: This session is not geared toward ideas about what to display. Instead, it's about the strategies behind good displays, signage, and promotion. LEVEL: BASIC

Presenter:

Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy was the editor of Marketing Library Services newsletter for 30 years and was Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.